We carefully choose titanium dioxide, a great SPF option that provides full broad-spectrum protection for your skin. But it is possible to have coverage sans white cast. The white cast occurs because titanium dioxide, which is white, stays on your skin’s surface to reflect harmful UV rays. There are ways, of course, to minimize its appearance. See our best tips ahead:
Damp Skin is Key
Always apply your face cream to damp skin as damp skin absorbs the product more readily.
Layer If You Must
It’s okay to top your SPF day cream with a loose or pressed powder that can help offset the white cast.
We also have an exclusive guide to walk you through how to properly apply your day cream moisturizer. Check it out here.